Erinn Farley

BoomTown

OVERVIEW

As the Creative Director at BoomTown, I was responsible for establishing and driving the creative direction across the company and its subsidiary brands. My role involved ensuring a cohesive and engaging brand experience across all platforms, fostering collaboration among various teams to amplify the BoomTown brand family.

Roles & Responsibility

Creative Leadership:

  • Directed the overall creative vision and strategy, ensuring alignment with company objectives.
  • Collaborated closely with client services, product, and marketing teams to maintain brand consistency across digital and physical applications, enhancing brand recognition and trust.

Campaign Strategy:

  • Planned and executed strategic creative campaigns that resonated with our target audience, focusing on innovative approaches to engage users.
  • Developed and maintained comprehensive brand standards, ensuring all creative outputs adhered to established guidelines.
  • Led and mentored a diverse creative team, fostering a collaborative environment that encouraged innovation and professional growth.

Experiential Design:

  • Spearheaded the creative development for the annual Unite user conference, a key event aimed at building community and showcasing our products.
  • Implemented creative marketing strategies that optimized for year-over-year (YoY) attendee growth, resulting in a staggering 10x increase in attendance during my tenure.

Web Asset Optimization:

  • 200% improvement in page load times: Optimized assets and improved backend performance, significantly enhancing user experience.
  • Managed the maintenance, security, and optimization of all marketing web assets, focusing on improving user experience and performance.
  • Led initiatives that resulted in:
  • 78% improvement in conversion rates: Enhanced user journeys and calls-to-action drove more visitors to complete desired actions.
  • 30% decrease in bounce rates: Streamlined website navigation and content relevance kept users engaged longer.

Result

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