Creative Director
Streams App
We launched an ai-powered mobile app for busy agents on-the-go with a powerful proactive AI-assistant. This app removes all complexity from the desktop tool, and surfaces time-sensitive activities to meet agents wherever they are throughout their day. Like HomeSearch AI, we chose to focus the creative on how simple (yet powerful) the Streams app is in action.
Ad Impressions
on Meta
Landing Page
Engagement Rate
Landing Page
Conversion Rate
Organic Video
Views
Creative Concept
The creative is built around a single truth: real estate runs on moments, and the agents who win are the ones who don’t miss them. Streams is positioned as the tool that catches every one, surfacing the right action at the right time and stepping in with AI when the agent is already mid-moment.
Landing Pages
The prospect-facing pages led with the competitive differentiators and a clear call to action to drive demo requests and pipeline. The customer-facing page focused on getting existing BoldTrail users up and running quickly, walking through what the app does, how it fits into their workflow, and where to go to learn more.
The most powerful marketing comes in the form of social proof. At our annual user conference, we captured some early customer wins using the Streams app and compiled them for use in our campaigns.
Reporting Dashboard
To track campaign performance across the Streams launch, I built custom Google Data Studio dashboards that consolidate traffic and conversion data in one place. Filterable by source, medium, and date range, the dashboards give the team a clear view of what’s driving results and where to optimize.
Built for the Way Agents Work
From initial concept through campaign execution and reporting, the Streams launch was built around a single idea: that the best agent-client experiences happen in the moments away from a desk. The creative leaned into clean product visuals and the freedom that comes with having your most important work right in your pocket.
Social Proof